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5 steps to create quality educational videos

Complete step-by-step guide (free tools, simple methods, professional results)
23 July 2025 by
BOSMANS Emmanuel Christian




Do you want to create educational videos, but the complicated interface and video editing seem overwhelming? Have you hesitated in front of the multitude of software, not knowing how to record or customize a quality educational video? Are you looking for a free and intuitive solution to transform your knowledge into interactive educational materials, without stress?

Rest assured, this article is your ideal companion for creating impactful educational videos. Step by step, it explains how to record, edit, and customize your educational materials using free and intuitive tools, turning your technical difficulties into concrete success.



Step 1: Plan and prepare your educational videos


Before you dive into creating educational videos, take a moment to properly plan your content. Why? Because good preparation is the key to capturing your audience's attention and delivering a powerful message. Clearly define your objectives, identify your target audience, and structure your ideas smoothly. Well-thought-out content will make your videos more engaging, impactful, and most importantly, more effective for your learners!


Define the objectives of your videos

Before you even take out your camera or launch your editing software, take a moment to clarify your vision. Ask yourself the right questions:

  • What key message do you want to convey?
  • What would you like your learners to remember once the video is finished?
  • What format would be most suitable: an interactive tutorial, a dynamic animation, or a more structured course?

By defining these elements from the start, you set yourself up for success in creating a smooth, impactful video that is perfectly tailored to your audience.


Identify your target audience

A successful educational video is primarily one that speaks to its audience. To achieve this, it is essential to know well those who will watch it:

  • Who are they? What is their age, their level of knowledge on the subject, and most importantly, what truly interests them?
  • What tone should you adopt? Should you favor simple and accessible language or delve deeper into certain concepts?
  • How can you capture their attention? By using concrete examples, relevant illustrations, and a style that resonates with them.

The more you understand your audience, the more impactful and engaging your content will be. A well-targeted video is a video that leaves a mark!


Write a script that structures your content

A good script is the key to a smooth, impactful, and enjoyable video. To write it effectively, here are some steps you should keep in mind:

  1. Create a compelling hook:In the first few seconds, grab attention by explaining why this topic is essential. Why should the learner be interested in it?
  2. Have a clear structure:Break your content into distinct and logical parts, so that your message is smooth and easy to absorb.
  3. Adopt an accessible language:Prefer short and direct sentences. Less technical jargon, more clarity!
  4. Show relatable examples:Nothing beats visuals, anecdotes, or concrete demonstrations to illustrate your points and leave a lasting impression.
  5. A conclusion that makes a difference:Provide a quick recap and encourage your audience to take action: ask a question, explore a related topic, or try an exercise.

With a good script, your videos will not only be informative, they will become engaging and memorable!


Choose a relevant topic

You should know that choosing the topic is one of the first steps that will determine the success of your educational videos. To capture attention and meet your audience's expectations, here are some essential points to keep in mind:

  • Choose a relevant theme:Your topic should address the needs and interests of your audience. The more it resonates with them, the more engaged they will be.
  • Find the right balance:A topic that is too broad risks drowning your message, while a topic that is too narrow may limit general interest. Find the middle ground to maintain a clear direction while remaining appealing.
  • Do your research:An educational video relies on reliable and well-structured information. Take the time to research to provide quality content.

By following these tips, you are maximizing your chances of producing an engaging and effective video. Good preparation will save you time, minimize errors, and ensure a result that meets your expectations! 



Step 2: Choose the tools and software to record and create a quality educational video


Once your plan is well established, it's time to take action by choosing the right tools to bring your videos to life. Camera, microphone, editing software... each element plays a key role in the quality and final impact of your content.

Opting for the right equipment ensures a video that is both smooth, professional, and pleasant to watch: Video-Assisted Learning is Worth More than a Million Words !


1. Cameras and microphones: the essentials for a quality video

  • Cameras: A simple HD webcam can do the job, but if you want a sharper and more professional image, a DSLR camera or even a recent smartphone equipped with a good sensor will be a real plus.
  • Microphones: Sound is just as important as the image! To avoid background noise and provide a smooth experience for your audience, invest in a good microphone, such as a discreet lapel mic, a convenient USB mic, or an XLR mic for studio quality, and your viewers will thank you.


2. Software to capture and edit your educational videos

Whether you are a beginner or an experienced user, there are a multitude of software options to help you create quality educational videos.

Here are some options that might meet your needs:

Free software

  • OpenShot: If you are a beginner, this simple and intuitive tool is an excellent starting point for creating your first videos.
  • DaVinci Resolve: Although it is completely free, DaVinci Resolve offers professional features, with an easy-to-use interface. Ideal for teachers who want a bit more flexibility in their editing.
  • Canva and FlexClip: If you want to create videos quickly, these platforms are perfect. With their pre-made templates, you can easily produce educational videos without hassle.

Paid software

Although it requires payment, investing in these software programs is worth its weight in gold: A survey revealed that 85% of students believe that video enhances their learning experience.

Below we present some of these software programs:

  • Adobe Premiere Pro: This is the reference for those looking to create professional edits. If you aim for optimal production quality, this is the tool you need.
  • Final Cut Pro: If you are on Mac, this option is perfect for taking advantage of your device's performance while having a very smooth and powerful interface.
  • Camtasia: If you want to capture your screen and create interactive educational videos, Camtasia is the ideal tool. It makes creating effective tutorials and demonstrations easy.

Remember that the choice of software depends on several factors: your level, your budget, and the complexity of the video you want to create. If you are still a beginner, free options like DaVinci Resolve can be an excellent starting point before moving on to more comprehensive tools as your needs grow.


3. Platforms and Interactivity

Interactivity is your major asset when it comes to learning with video. Platforms likeTeachizyfacilitate this approach by offering simple and intuitive interfaces that allow you to create engaging and dynamic educational videos.

A study conducted in 2024 shows that learner engagement and interactivity are essential for achieving better results. In other words, the more you involve your students in the learning process, the more you increase their chances of success.


4. Scripting and Optimal Duration

A study conducted in 2022 proved that to effectively capture learners' attention, educational videos must be well thought out and relatively short. On average, 85% of students say that videos make their learning experience much more enriching.

By choosing the right tools and opting for an interactive approach, you can truly maximize the impact of your educational videos while facilitating learning for your audience. In summary, the important thing is not just to convey information, but to do so in an engaging and concise manner.



Step 3: Record your content simply and effectively


Once you have planned your videos and chosen the right tools, it's time to move on to recording. With a bit of technical preparation and a suitable environment, you can achieve a professional result without complicating your life.


1. Choose a suitable filming environment

  • Lighting:Take advantage of natural light if possible, or opt for LED lamps to avoid harsh shadows.
  • Background:Choose a neutral and clean background to avoid any distractions. This will allow your audience to focus more on the content of the video.
  • Ambient noise:Choose a quiet place to record. Avoid background noise that could disrupt the clarity of your message.


2. Use accessible equipment

  • Camera:Your smartphone may be sufficient, but an HD webcam or a DSLR camera will provide an even sharper and more professional result.
  • Microphone:A lapel mic or a USB mic will make all the difference for clear, noise-free sound.
  • Support:If you want to avoid shakes and stabilize the image, use a tripod. It makes the video much more pleasant to watch.


3. Optimal recording settings

  • Resolution:Record in at least 1080p for a clear and pleasant image.
  • Frame rate:30 frames per second is recommended for optimal smoothness.
  • Audio format:Prefer an uncompressed format (like WAV) for pure, high-quality sound.


4. Avoid common mistakes

  • Look at the camera: Maintain eye contact to create a connection with your audience. It’s simple, but it makes all the difference!
  • Speak clearly: Speak at a natural pace, without rushing, and make sure to articulate so everything is well understood.
  • Take pauses: Don’t hesitate to pause to breathe and give your audience time to digest the information.

By following these simple tips, you will be on the right track to creating a high-quality educational video that is enjoyable to watch and truly effective for learning.



Step 4: Edit and customize your videos for a professional finish


Editing is the stage where your videos come to life!

Well-structuring your content helps clarify your message, capture your audience's attention, and provide a smooth and engaging learning experience.


1. Choose software that suits your needs

  • Canva:Simple and effective, ideal if you want to add animations and attractive visual elements.
  • DaVinci Resolve:An excellent choice for more precise and professional editing.
  • Camtasia:Perfect if you want to integrate interactions like quizzes or annotations.


2. Add interactive elements to energize your videos

  • Opt for smooth transitions: They make your videos more enjoyable to watch and prevent abrupt cuts.
  • Don't forget to include subtitles.: In addition to improving understanding, they make your content accessible to everyone.
  • Animations and infographics.: Enhance educational impact and memorization.

By personalizing your videos with dynamic and interactive visual elements, you maximize their effectiveness and audience engagement.



Step 5: Publish and share your educational videos on the right platforms.


Are your videos finally ready?

Congratulations! 

But for it to reach the maximum number of learners, it is essential to distribute it well. Choose the right platforms, optimize its SEO, and use engaging formats if you want to make a real difference.


1. Choose the appropriate platforms.

Where to publish your educational videos?

Each platform has its advantages, and the main distribution platforms are:

  • YouTube:Essential for reaching a wide audience and benefiting from good SEO.
  • Social media (Facebook, Instagram, TikTok, LinkedIn):Allow you to reach different types of audiences. Perfect for capturing attention quickly and interacting with your community.
  • Virtual classes and LMS (Moodle, Google Classroom, Teachizy):For targeted educational integration.


2. Optimize the SEO of your videos.

How to optimize the SEO of your video? To attract a wider audience, apply these good SEO practices:

  • A catchy title:Incorporate relevant keywords to make them easily identifiable.
  • A detailed description:Present the topic and add useful links.
  • Strategic tags:Insert strategic tags using keywords related to your topic to improve visibility.
  • Attractive thumbnail:A striking image boosts the click-through rate and makes viewers want to learn more.


3. Leverage short videos to maximize engagement

Did you know that educational videos of 3 to 7 minutes generate the most engagement and retention?

A study by ProfPower confirms it: the more concise, the better!

Here are some tips for creating impactful short videos: 

  • Get to the point:Focus on a key concept, a clear and straightforward message.
  • Target a key concept:One strong idea per video, to avoid information overload.
  • Add animations and subtitles:Subtitles and engaging animations keep the viewer's attention, even without sound.


4. Use interactive videos

Focus on interactivity to capture attention because interactive videos are much more effective than traditional formats! 

A study by YouSchool shows that they boost motivation and improve information retention.

As tools to make your videos interactive, we mention:

  • H5P:If you want to integrate quizzes and interactions into your videos.
  • Edpuzzle:To allow you to integrate questions into your videos and track your learners' progress.

Good distribution is not just about sharing. By strategically publishing on the right platforms and optimizing SEO, you maximize the impact of your educational videos and their accessibility to a wide audience.

So, ready to boost your content and reach a wide audience?



Optimize your online training with Teachizy: a platform to host your educational videos.


Are you a trainer, coach, or infopreneur looking for a simple and effective solution to centralize your educational content?Teachizyis here for you! With this intuitive platform, you can easily structure, manage, and monetize your training.


A complete solution for trainers.

Creating and delivering an online course is not just about publishing videos. The learning experience must be smooth, interactive, and engaging.

This is exactly what Teachizy offers:an all-in-one platform that allows trainers like you to design attractive and well-organized courses, hassle-free.


An essential tool for training professionals.

Whether you are an independent trainer or a company specializing in e-learning, it is crucial to structure and customize your online training. Teachizy offers an intuitive interface that allows you to host not only educational videos but also integrate various interactive content to enrich the learning experience. With this platform, content creators can easily design, organize, and sell their courses while tracking learner engagement.


Key features tailored to the needs of trainers

Whether you are an independent trainer or a company specializing in e-learning, structuring and personalizing your courses is essential!

Teachizyoffers a complete range of tools that simplify the creation and management of online courses:

  • Simplified hosting and structuring: Thanks to its user-friendly and intuitive interface, users can upload their videos and organize their courses without advanced technical skills.
  • Compliance with French standards: The platform complies with current regulations, including GDPR and Qualiopi and CPF certifications, thus ensuring optimal security and legal compliance for trainers.
  • An all-in-one ecosystem: Don't limit yourself to video hosting! Teachizy allows you to manage your learners, implement marketing strategies, and easily monetize your courses.


A competitive advantage and flexible options

Teachizystands out for its ease of access and pricing benefits:

  • Free trial: Trainers can test the platform without commitment, allowing them to discover its features before subscribing to a paid plan.
  • Excellent value for money: Teachizy offers affordable subscriptions, suitable for both individual trainers and larger training organizations.
  • Accessibility and ease of use: With its drag-and-drop interface and a wide range of content blocks (text, video, quizzes, etc.), even novice users can intuitively create training courses.


Take action today!

Why wait?

If you want to optimize your online training and provide an engaging experience for your learners,Teachizy is the solution you need.. Discover the platform now and test it for free to see how it can transform the way you create and deliver educational content.

Try Teachizy for free today and give a new dimension to your online training!



FAQ – Frequently Asked Questions


What are the simplest tools to create educational videos?

There are several intuitive tools that allow you to create educational videos without advanced technical skills. Among the free solutions,CanvaandFlexClipare ideal for designing simple videos with ready-to-use templates.OpenShotandDaVinci Resolveoffer more advanced editing features while remaining accessible. For those looking for professional options,Adobe Premiere ProandFinal Cut Proallow for advanced control over editing and visual effects.


How to effectively structure the content of an educational video?

A good structure relies on a clear and logical organization of the content. Here is a proven method:

  1. Captivating introduction: Present the topic by explaining its relevance and objectives.

  2. Detailed plan: Break your content into several short and dynamic parts to enhance understanding.

  3. Examples and illustrations: Use visuals, animations, and case studies to reinforce learning.

  4. Summary and conclusion: Summarize the key points and invite interaction (quizzes, questions, comments).

  5. Call to action: Direct learners to a supplementary resource or a practical activity.


What tips for recording a quality educational video on a limited budget?

Even with a limited budget, it is possible to produce clear and professional videos:

  • Use a good quality smartphonewith a tripod to stabilize the image.

  • Prefer natural lightor add a ring light for even lighting.

  • An affordable lapel microphone(like the Boya BY-M1) significantly improves audio quality.

  • Record in a quiet environmentto avoid background noise.

  • Apply simple framing techniques(rule of thirds, neutral background) for a more aesthetic result.


How can I make my educational videos more engaging for learners?

Engagement relies on several key factors:

  • Energize your speech: Adopt a natural and expressive tone to captivate your audience.
  • Incorporate interactive elements: Quizzes, subtitles, annotations, and reflective pauses stimulate attention.

  • Add animations and visuals: Tools like Canva or Vyond allow you to integrate attractive graphic elements.

  • Favor a short and rhythmic format: Videos of3 to 7 minutesmaximize information retention.

  • Encourage interaction: Ask questions, invite comments, or test practical exercises.


How can I optimize the SEO of my educational videos on online platforms?

SEO is essential to improve the visibility of your videos:

  • Choose a catchy and descriptive title, incorporating relevant keywords.
  • Write an optimized descriptionwith a clear summary, useful links, and strategic hashtags.

  • Add appropriate tagsto help algorithms rank your content.

  • Create attractive thumbnailsto encourage clicks.

  • Encourage engagement(likes, comments, shares) to improve the ranking of your videos.

  • Post on multiple platforms: YouTube, LinkedIn, Instagram, and dedicated spaces like Teachizy to maximize your audience.



Conclusion


Creating quality educational videos may seem complex at first, but by following a structured methodology, the process becomes accessible to everyone. From careful planning to publishing and sharing your content, each step contributes to the educational impact and engagement of your audience.

By using appropriate tools, optimizing recording and editing, and ensuring a pleasant visual and auditory experience, you maximize the effectiveness of your videos. More than just a learning medium, they become a true lever for knowledge transmission.

So, ready to turn your knowledge into captivating educational resources? 

All that's left is to take action and share your expertise with the world!




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