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Skylum: the power of artificial intelligence in the service of visual creation in France

10 November 2025 by
BOSMANS Emmanuel Christian




Photography and image editing have undergone an unprecedented transformation in recent years. In the face of ever-increasing demands for quality, speed, and creativity,Skylumhas established itself as an essential player in the industry. In partnership withMARICEL BUSINESS, the brand strengthens its presence in the French market and supports creators, agencies, and businesses in mastering innovative photo editing tools powered by artificial intelligence.



A visionary company at the service of creatives


Founded in 2008,Skylumquickly became known for its flagship software:Luminar.The goal was clear from the start: to make photo editing more intuitive, faster, and more accessible, without compromising artistic quality. Today, Luminar stands as a global reference, used by both professional photographers and content creators, designers, and businesses.

Skylum's ambition is simple:to empower every user to express their artistic vision. With a streamlined interface, powerful algorithms, and intelligent automation, the software transforms photo editing into a smooth and inspiring experience.



Luminar Neo: the revolution of intelligent photo editing


At the heart of the Skylum range isLuminar Neo, an artificial intelligence-based solution that redefines the way images are processed. With advanced features likeRelight AI, Sky ReplacementorEnhance AI, users can enhance their photos in just a few clicks while maintaining total artistic control.

This technological approach allows for significant time savings, especially for marketing, e-commerce, or visual communication professionals. By automating repetitive and technical tasks, Luminar Neo frees up time for what matters most: creativity.

For French companies, this innovation represents a strategic asset. It not only improves the quality of the visuals shared but also strengthens the impact of digital campaigns in an increasingly competitive environment.



Skylum and MARICEL BUSINESS: a partnership dedicated to visual excellence


The collaboration betweenSkylumandMARICEL BUSINESSis based on a shared vision: to make technological tools accessible and relevant for French companies. In a context where visual communication plays a central role in marketing strategy, this alliance aims to provide brands and creators with effective, intuitive, and affordable solutions.

MARICEL BUSINESS, as a player in business development and growth, acts as astrategic ambassadorSkylum solutions in France. Thanks to this collaboration, businesses and creators can benefit from tailored support to fully leverage the potential of Luminar Neo and other brand products.



A technology designed for French professionals


The needs of professionals are evolving rapidly: producing high-quality visuals while meeting increasingly shorter deadlines. Skylum meets these expectations with technologies based on artificial intelligence and smart automation.

  • For professional photographers, Luminar Neo allows for optimizing workflows and achieving impeccable results without spending hours on each shot.

  • For marketing and communication agencies, the tool becomes an essential asset for creating coherent, aesthetic, and impactful content.

  • For businesses, Skylum offers the opportunity to professionalize their brand image without relying on costly technical teams.

By integrating Skylum solutions into their visual production process, French companies gain autonomy, productivity, and creative impact.



Artificial intelligence as a creative partner


One of the most fascinating aspects of the Skylum approach lies in the intelligent use of AI.Far from replacing the photographer, it acts as acreative assistant. It analyzes light, contrasts, textures, and colors to suggest harmonious adjustments while allowing the artist freedom in their choices.

This symbiosis between technology and human sensitivity redefines visual creation. It allows everyone — from independent photographers to large agencies — to push the boundaries of creativity while maintaining aesthetic and technical coherence.



Innovation, accessibility, and commitment: the pillars of Skylum


Skylum does not just offer powerful tools; the company is also committed to continuous innovation. Each version of Luminar brings a host of new features designed to respond to user feedback. This collaborative spirit creates a trueglobal community of creators, where ideas flow and transform into concrete improvements.

Moreover, Skylum advocates for values of accessibility. The company ensures that its solutions are affordable while guaranteeing a high level of quality and technical support. This model, centered on customer satisfaction and the democratization of technology, aligns perfectly with the philosophy of MARICEL BUSINESS.



A collaboration in support of French digital growth


By partnering withMARICEL BUSINESS, Skylumconfirms its commitment to supporting French companies in their digital transition. The two brands share a common goal:to accelerate the skill development of economic playersand promote the adoption of high-performance technological solutions.

This synergy paves the way for new opportunities: training, customized integrations, partnerships with local creative agencies... The goal is clear: to provide companies with comprehensive support, from discovering the tool to its strategic daily use.



Conclusion: Skylum and MARICEL BUSINESS, the union of technology and creativity


By bringing together the technological power ofSkylumand the business development expertise ofMARICEL BUSINESS, French companies now have a unique lever to enhance their visual communication. Together, they put innovation at the service of creativity, productivity, and growth.

Through this collaboration, Skylum positions itself not just as a software provider, but as apartner in the visual successof French companies. Luminar Neo, the flagship of the brand, embodies this promise: to simplify editing, amplify creativity, and provide everyone with the means to enhance their images.

To discover Skylum solutions and transform your way of creating, visit the official website: https://skylum.com/.




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