The video game industry: much more than entertainment
The video game industry is experiencing remarkable growth, with a global revenue estimated at$221 billion in 2024. This expansion opens up unprecedented opportunities for entrepreneurs looking to invest in it.
Thanks tono-code development toolssuch asGDevelop, it is now possible to create video gameswithout programming skills. These platforms offer an intuitive interface for designing2D and 3D games, making creation more accessible than ever.
InFrance, the market generated€5.7 billion in 2024. Although slightly down from 2023, this figure reflects thestabilityand theresilienceof the sector.
For entrepreneurs, video games offer a variety ofbusiness models :
direct sales (premium),
subscriptions(Game Pass, Apple Arcade),
additional content(DLC),in-app purchases(freemium),
integrated advertising.
Thegaming communitiesactive onDiscord, Twitch, RedditandTikTokare a powerful lever forpromotinganditeratingquickly on new projects.
Besoin d’apprendre vite et bien ? Des plateformes telles que videogamecreation.fr proposent des formations en ligne pour apprendre à créer des jeux vidéo, facilitant l’accès à cette industrie en plein essor.
A fertile ground for digital entrepreneurs
AtMaricel Business, we believe that every passion can become a driver of entrepreneurial success. The ever-evolving video game industry offers a conducive environment for those who wish to turn their creativity intoa revenue-generating activity.
Significantly lowered technical barriers
Once reserved for experienced developers, game design has become democratized. Thanks to no-code platformsgame design s’est démocratisé. Grâce à des plateformes likeGDevelopGDevelop, ConstructorUnity(with simplified plugins), it is possible to create a gamewithout writing a single line of code. You can focus on thestorytelling, thegameplayand theuser experience.
Multiple business models
Video games areextremely flexible :
Unit sales: Steam, itch.io, Epic Games Store ;
Subscriptions: Game Pass, Apple Arcade ;
Freemium / IAP / DLC ;
In-game advertising(and, depending on your strategy and market, alternative models).
Cette diversité permet d’aligner la monétisation sur votre vision et votre audience.
Powerful and engaged communities
Players gather onDiscord, Twitch, Reddit, TikTokto share, support indie developers, and promote projects that matter to them. It’s aforce of viralityandloyaltythat is invaluable.
Global potential
Une fois en ligne, un jeu est accessible instantanément dans le monde entier. C’est un levier d’échelle unique pour viser la scalabilité dès le départ.
Become an actor, not a spectator
Video games are avector of creativity, learningandopportunities. With accessible technologies and online training resources, creating your own game is no longer reserved for professionals. Students, self-taught individuals, freelancers, or enthusiasts can now. Avec des technologies accessibles et des ressources de formation en ligne, créer son propre jeu n’est plus réservé aux pros. Étudiants, autodidactes, freelances ou passionnés peuvent désormais transition from player to creatorand develop sought-afterskills.
Des plateformes comme videogamecreation.fr proposent des formations structurées, accessibles sans prérequis technique :
Game design,Gameplay,
Graphics, Game logic,Publishing
andmonetizationmonétisation.
Creating a game also means learning totell a story, solve problems, manage a projectandthink like an entrepreneur.
Business, creativity, and scalability: the winning combo
Creating a video game is not just about bringing an idea to life: it is anentrepreneurial adventuremixingcreative vision, marketingandeconomic potential. The gaming market is no longer the domain of large studios: independentdevelopershave their place — and some generate significantrevenuewith smart management.
Brand positioning
Every game tells a story and builds anidentity(graphic style, tone, mechanics, music). Aclear positioningstands out in a competitive market.
Digital marketing
A good game must bevisible: trailer,website, social media, store pages (Steam/itch.io/Epic),influencer relations. Build aloyal audiencearound an editorial calendar and a product roadmap.
Smart monetization
Freemium, premium, subscriptions,microtransactions… Adjust yourbusiness modelto thebuying behaviorof your target audience. Test, measure,iterate.
Scalability and community
A game isscalable: updates, seasonal content, expansion infranchise. Yourcommunitydrives growth (feedback, UGC, word-of-mouth).
What we recommend
As a committed player in supporting digital projects,Maricel Businessidentifies video games as ahigh-potential opportunity: at the intersection of entertainment, technological innovation, and creativity, it redefines modernentrepreneurship..
We recommend thatproject holders, freelancers, students in transitionandself-taught individualsconsider the gaming universe as astrategic entry pointto independence. Technical barriers have never been lower, tools have never been sointuitive, and access to theglobal markethas never been so direct.
The combination of arelevant business model,an ultra-engaged audience,and accessible publishing platforms creates an ideal environment to et de plateformes de publication accessibles crée un terrain idéal pour test, iterateandscale..
Our mantra: not just toconsumedigital — but toproduce, transform, and enhance it. Video games give you the chance to do this, by marryingpassionandprofitability.
Ready to dive into video game creation?
What if your next entrepreneurial project was avideo game? ?
Créer un jeu n’est plus l’apanage des studios millionnaires. Aujourd’hui, des plateformes pédagogiques comme videogamecreation.fr rendent cette aventure accessible, intuitive et adaptée aux débutants.
Practical courses & interactive exercises
Progressive supportfrom idea to playable and monetizable game
No need to code or be a graphic designer: asimplified methodologyand moderntools
Au-delà de la technique, videogamecreation.fr vous aide à penser comme un entrepreneur du digital :
to capture a player's attention,
choose abusiness model,
make your gamevisibleon the market.
AtMaricel Business, we believe in the union ofpassion – learning – ambition.If you're looking for a project that isstimulating, creativeand withhigh potential,, this path is made for you.
So... are you ready to create, publish, and share your very first video game?
FAQ — Starting a business in video games (SEO)
1) Can I create a video game without coding?
Yes. No-code platforms(GDevelop, Construct) allow you to design gameswithout programming.sans programmation.
2) What business model should I choose for my game?
Depending on your audience:premium(one-time purchase),freemium/IAP, DLC, subscription, advertising. Test and measure.
3) Where to publish my game?
Steam, itch.io, Epic Games Storefor PC; mobile stores for iOS/Android; dedicated pages + communitiesDiscord/Twitch.
4) How to find my first players?
Build acommunity(Discord), sharedevlogs, useTwitch/YouTube Shorts/TikTok, get aprototype (demo) testedquickly.
5) Where can I train quickly?
Sur videogamecreation.fr, avec des parcours structurés et progressifs de l’idée à la monétisation.
Ready to dive into video game creation?
- Downloadthe checklist “From Idea to Prototype in 7 Days” (PDF)
- Jointhe Discord community to get feedback on your prototype
- Démarrez votre parcours sur videogamecreation.fr et publiez votre première démo